این چند خط حاصل و جمعبندی چند پیام واتساپی من با دوستی بود که در کار نامگذاری برای یک کسبوکار است. همانطور که میگویند یکی از حقوق فرزند بر والدینش انتخاب نام نیکوست در ایجاد یک کسبوکار نیز چنین حقی برای بنیانگذار وجود دارد. گاهی ندیدن چشمانداز یا افق و آیندهی یک کسب و کار خیلی زود نامگذار را با مشکل مواجه میکند و مجبور میشود که نام را خیلی زود تغییر دهد و خدا میداند این تغییر نام چقدر هزینه و چقدر ریسک دارد. میخواهم طبق عادتم در این سالها خیلی کوتاه و موجز بنویسم که در کمتر از پنج دقیقه همهی آنچه که میخواهم را منتقل نماید.
من بعد از این مکاتبه چهار مدل نامگذاری را از هم تفکیک کردم. این یادداشت ادعا ندارد که همهی اقسام نامگذاری را پوشش میدهد انتظارتان از آن یک یادداشت سرپایی باشد. این بخشبندی میتواند همپوشانی نیز داشته باشد.
نامگذاری بر اساس اسمی که دوست داریم. اسمی که اسم فرزندمان است مانند مینو که سالها قبل برای گروه صنعتی مینو انتخاب گردید و اینطور که شنیدهام نام دختر علی خسروشاهی موسس این هلدینگ بزرگ است. نام معروف دیگری که خود من نیز با توجه به جناسی که با نامخانوادگی من دارد خیلی دوستش دارم گلنار است. گلنار هم از برندهای موفق است و البته برندینگ غیررسمی آن باعث حواشی زیاد حول و حوش این برند شده است. از این نمونه دهها نمونهی دیگر نیز داریم. پشمک حاجعبدلله که از وجه تسمیهی آن بیخبرم نیز را میتوان در این گروه قرارداد. این گروه خیلی عضو دارد و از معروفترین و قدیمیترینهای آنها میتوان به کبریت توکلی نیز اشاره کرد. یکی دیگر از نامها افقکوروش است که بیتردید از موفقترین برندینگها و پروژههای این چند سال اخیر است. البته وجود کوروش در این نام هم مزایایی برای این برند به ارمغان آورده است و هم در عین حال مثلا قم مجبور به برندینگ بدون این پسوند شدهاند.
نامگذاری خلاقانه بر اساس نامی که ارتباطی با کالا یا کسب و کار دارد. یکی از معروفترین این قبیل اسمها گلرنگ است که تناسب تام و تمامی با محصولاتی که در چند دهه قبل تولید میکرده است داشته و توسط فقط سعید حاجآقای فضلی انتخاب شده است . شامپوی داروگر را نیز میتوان در این گروه گنجاند. البته گاهی موفقیت برندها آنقدر رهزن میشود که نامگذاری شرکت و هلدینگ را تحتالشعاع قرار میدهد. برای مثال برند گلرنگ شاید چند درصد از کل گردش مالی گروه صنعتی گلرنگ نباشد اما بر روی آن گذارده شده است و البته چندان مشکلی ایجاد نمیکند اما نام گذاری شرکتی با عنوان مثلا شرکت شامپو سدر صحت آن را مجبور میکند که تغییر نام دهد.
نامگذاری با برساختن کلمهی جدیدی که پیش از این سابقهای نداشته است. قدیمیترین این قبیل نامها آنقدر که به خاطر دارم پفک است که بسیار خلاقانه توسط جناب خسروشاهی به دلیل ماهیت محصول برساخته شده است. این روزها از این نامها کم نمیبینیم که خصوصا در استارتاپها مورد استفاده قرار میگیرد. از بهیادماندنیترین این نامها دستکم برای من تپسی است که با تغییری در تکسی (تاکسی) برساخته شده است. نام دیگری که من خیلی دوست دارم میاره است که از یک فعل نشات گرفته است و به خوبی ماموریت شرکت را متبادر میکند و از طرف دیگر نامی جدید و خاص را برساخته است.
نامگذاری با اسمهای عمومی که با ماموریت و افق کسبوکار تناسب دارد. معروفترین نامی که به خاطر دارم آمازون است. دوست داشتم فقط نامهای ایرانی را بیارم اما چیزی به خوبی این مثال به خاطر نیاوردم. آمازون بزرگترین جنگل بارانی دنیاست و البته امروز گمان میکنم قبل از به یادآوردن آن جنگل، خردهفروشی آمازون به ذهن بیاید.
نامگذاری با استفاده از کلمات انگلیسی که به ذهن خارجی بودن را متبادر کند یا استفاده مستقیم از یک برند خارجی. چون این گروه کالا را متضمن اصالت نمیدانم مثالی از آن نمیآورم اما همهمان دهها نمونه از آنها را سراغ داریم. تایید میکنیم این فرهنگ مرغ همسایه غاز پنداری در این انتخابها بیتاثیر نیست.
سدر صحت یا صدر سحت
سدر صحت یا صدر صحت؟؟
خودمم اشتبا نوشتم
ممنون از تصحیحتون.
I just want to say I’m very new to blogging and site-building and absolutely loved your website. More than likely I’m likely to bookmark your blog . You certainly have tremendous writings. Bless you for revealing your web-site.
I just want to mention I am beginner to weblog and seriously savored this page. Probably I’m likely to bookmark your site . You certainly come with really good posts. Cheers for sharing with us your website.
Please let me know if you’re looking for a author for your weblog. You have some really great articles and I believe I would be a good asset. If you ever want to take some of the load off, I’d love to write some articles for your blog in exchange for a link back to mine. Please send me an e-mail if interested. Cheers!
Real Estate Agent houses for sale selling your home
Great work! That is the kind of info that are meant to be shared around the internet. Shame on the search engines for not positioning this publish upper! Come on over and visit my site . Thank you =)
Good article and right to the point. I don’t know if this is actually the best place to ask but do you guys have any thoughts on where to hire some professional writers? Thx 🙂
Thanks for expressing your ideas. I would also like to convey that video games have been ever evolving. Technology advances and inventions have made it easier to create genuine and fun games. These kind of entertainment games were not actually sensible when the concept was being used. Just like other kinds of technological know-how, video games way too have had to grow by many years. This is testimony towards fast growth of video games.
I think other site proprietors should take this website as an model, very clean and great user genial style and design, let alone the content. You are an expert in this topic!
Parties can be challenging to put together. Especially during the Halloween season. So how can you make the perfect party no matter the season or your theme?
Thank you for another wonderful post. Exactly where else could anybody get that kind of information and facts in such a ideal way of writing? I’ve a presentation next week, and I am on the appear for such details.
Parties can be challenging to put together. Especially during the Halloween season. So how can you make the perfect party no matter the season or your theme
Thanks for sharing excellent informations. Your site is so cool. I am impressed by the details that you¡¦ve on this blog. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for more articles. You, my pal, ROCK! I found just the information I already searched everywhere and simply couldn’t come across. What a great site.
I’m impressed, I have to admit. Really rarely do you encounter a weblog that’s both educative and entertaining, and without a doubt, you might have hit the nail around the head. Your notion is outstanding; the thing is a thing that insufficient consumers are speaking intelligently about. We’re happy we came across this within my hunt for some thing relating to this.
seksi chat, chat, seuraa jokaiselle, panotreffit
Tampa video production Tampa marketing
Howdy just wanted to give you a quick heads up. The words in your content seem to be running off the screen in Safari. I’m not sure if this is a format issue or something to do with browser compatibility but I figured I’d post to let you know. The layout look great though! Hope you get the issue resolved soon. Kudos
I’m impressed, I have to admit. Really rarely will i encounter a blog that’s both educative and entertaining, and let me tell you, you’ve hit the nail on the head. Your idea is outstanding, the issue is a thing that insufficient people are speaking intelligently about. I am very happy that we stumbled across this during my search for something relating to this.
Chat for FREE on CamsPrive and watch HD Live Sex cam shows! 2000+ Models are waiting for You
The the very next time Someone said a blog, I hope it doesnt disappoint me as much as this place. Come on, man, Yes, it was my choice to read, but I actually thought youd have something interesting to express. All I hear is actually a few whining about something that you could fix when you werent too busy in search of attention.
MadcoW makes high end handmade custom leather dog collars with a lifetime warranty.
I think this is among the most vital information for me. And i am glad reading your article. But want to remark on some general things, The web site style is ideal, the articles is really nice : D. Good job, cheers
As a Newbie, I am always searching online for articles that can benefit me. Thank you
You are my aspiration , I own few web logs and very sporadically run out from to brand.
ilmaiset videot, ilmaiset pornovideot, ilmaiset porno videot, porno video, porno videot
Thanks for any other excellent article. Where else may anybody get that kind of info in such a perfect method of writing? I’ve a presentation subsequent week, and I’m at the look for such info.
seksi chat, chat, seuraa jokaiselle, panotreffit
Very nice post. I just stumbled upon your weblog and wanted to say that I’ve really enjoyed surfing around your blog posts. In any case I’ll be subscribing to your rss feed and I hope you write again soon!
I must express thanks to you just for rescuing me from this type of setting. As a result of looking out through the the web and getting recommendations which are not beneficial, I figured my entire life was gone. Living devoid of the answers to the issues you’ve fixed through this blog post is a serious case, as well as ones that might have in a wrong way affected my entire career if I had not come across your blog. Your own personal competence and kindness in controlling all areas was important. I’m not sure what I would’ve done if I hadn’t come across such a solution like this. I can also at this moment look forward to my future. Thanks very much for your skilled and results-oriented help. I won’t be reluctant to recommend your blog post to any person who should get assistance on this matter.
I’ve been exploring for a little for any high quality articles or weblog posts on this sort of area . Exploring in Yahoo I ultimately stumbled upon this site. Reading this information So i am happy to express that I’ve an incredibly just right uncanny feeling I discovered exactly what I needed. I most without a doubt will make sure to do not put out of your mind this web site and give it a glance regularly.
I just could not depart your website before suggesting that I actually enjoyed the standard info a person provide for your visitors? Is going to be back often in order to check up on new posts
Just a smiling visitor here to share the love (:, btw outstanding layout.
I’m not sure where you’re getting your information, but great topic. I needs to spend some time learning more or understanding more. Thanks for great info I was looking for this information for my mission.
Get help to stop drinking. Helping women quit drinking alcohol. Coach Mary Wagstaff. Feel better, mind, body and soul. Mindfulness based coaching and alcohol recovery. Yoga for recovery.
As soon as I discovered this website I went on reddit to share some of the love with them.
Well I sincerely enjoyed studying it. This post offered by you is very constructive for correct planning.
above ground storm shelters for sale near me cheap storm shelter above ground storm shelters in ground storm shelters
I’m truly enjoying the design and layout of your blog. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a developer to create your theme? Outstanding work!
whoah this blog is great i like studying your articles. Stay up the great paintings! You recognize, a lot of people are looking round for this info, you could help them greatly.
Fantastic site. A lot of helpful information here. I’m sending it to several buddies ans also sharing in delicious. And of course, thank you on your effort!
Have you ever considered about adding a little bit more than just your articles? I mean, what you say is fundamental and all. However just imagine if you added some great pictures or videos to give your posts more, “pop”! Your content is excellent but with pics and video clips, this site could undeniably be one of the very best in its niche. Very good blog!
Enjoyed reading through this, very good stuff, regards . “Curiosity killed the cat, but for a while I was a suspect.” by Steven Wright.
diy kids craftdiy kids kids craft
hi!,I like your writing so much! share we communicate more about your post on AOL? I require an expert on this area to solve my problem. Maybe that’s you! Looking forward to see you.
Youre so cool! I dont suppose Ive learn something like this before. So nice to search out somebody with some original thoughts on this subject. realy thanks for beginning this up. this website is one thing that’s needed on the web, someone with a little originality. helpful job for bringing something new to the internet!
Hello would you mind letting me know which webhost you’re using? I’ve loaded your blog in 3 completely different browsers and I must say this blog loads a lot quicker then most. Can you recommend a good internet hosting provider at a fair price? Many thanks, I appreciate it!
We are Daylight Studio, a boutique photography studio in East London available for hire. We are a creative natural light studio space with decorated French walls, lots of props and furniture and massive windows for great natural light. He have a unique selection of chairs, fabric backgrounds and a sofa for your next natural light photography project. The studio is great for fashion, portrait and commercial photography and if natural light photography studio is not your thing we have a lot of lighting equipment available for you as well and that includes studio strobe lights with various modifiers and LED constant lights for video production. We also have facilities for e-commerce photography. Please see the studio’s gallery here.
Some really prize articles on this internet site , saved to my bookmarks .
Thanks for enabling me to acquire new concepts about computer systems. I also have the belief that one of the best ways to maintain your notebook in best condition is by using a hard plastic-type material case, and also shell, that matches over the top of the computer. A majority of these protective gear are usually model targeted since they are manufactured to fit perfectly within the natural outer shell. You can buy these directly from the owner, or from third party sources if they are designed for your notebook, however not every laptop could have a covering on the market. Just as before, thanks for your guidelines.
What i don’t understood is in fact how you’re no longer really a lot more well-appreciated than you may be now. You’re very intelligent. You already know thus considerably in terms of this matter, produced me in my opinion imagine it from numerous various angles. Its like women and men are not fascinated unless it is one thing to do with Girl gaga! Your personal stuffs great. Always deal with it up!
video production Tampa videographer Tampa Video Production Florida Tampa Video product
As a Newbie, I am constantly searching online for articles that can help me. Thank you
What i don’t realize is if truth be told how you are no longer really a lot more well-appreciated than you might be now. You’re so intelligent. You recognize thus considerably in terms of this topic, produced me individually consider it from a lot of various angles. Its like women and men are not interested except it’s something to do with Woman gaga! Your individual stuffs nice. All the time maintain it up!
As a Newbie, I am constantly searching online for articles that can aid me. Thank you
My brother recommended I would possibly like this web site. He used to be entirely right. This post truly made my day. You can not imagine just how much time I had spent for this info! Thanks!
An interesting dialogue is price comment. I feel that it’s best to write more on this topic, it might not be a taboo subject but usually individuals are not sufficient to speak on such topics. To the next. Cheers
You are a very capable person!
Thanks for the strategies presented. One thing I additionally believe is the fact credit cards supplying a 0 interest often attract consumers with zero rate of interest, instant approval and easy on-line balance transfers, however beware of the real factor that is going to void your current 0 easy neighborhood annual percentage rate and also throw anybody out into the terrible house quickly.
I genuinely enjoy reading on this website , it contains excellent content . “Those who complain most are most to be complained of.” by Matthew Henry.
you’re in point of fact a good webmaster. The website loading velocity is amazing. It sort of feels that you’re doing any distinctive trick. Moreover, The contents are masterwork. you’ve performed a fantastic process in this matter!
I actually wanted to write down a quick remark in order to appreciate you for those amazing concepts you are placing at this site. My rather long internet look up has at the end been recognized with brilliant suggestions to exchange with my partners. I would admit that most of us website visitors are undeniably lucky to be in a good website with so many brilliant individuals with interesting guidelines. I feel truly blessed to have encountered the webpage and look forward to some more fun minutes reading here. Thanks again for all the details.
Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You clearly know what youre talking about, why waste your intelligence on just posting videos to your weblog when you could be giving us something informative to read?
Mr fog Max Mr fog Max PRO Air Bar Disposable Cali Air Disposable
you are truly a excellent webmaster. The site loading speed is amazing. It sort of feels that you are doing any distinctive trick. Moreover, The contents are masterpiece. you’ve done a fantastic activity on this topic!
Good day! I know this is kind of off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having difficulty finding one? Thanks a lot!
My partner and I stumbled over here from a different page and thought I might as well check things out. I like what I see so i am just following you. Look forward to going over your web page for a second time.
of course like your web-site but you have to take a look at the spelling on quite a few of your posts. Several of them are rife with spelling problems and I in finding it very troublesome to tell the reality however I will definitely come back again.
I have recently started a web site, the info you provide on this site has helped me greatly. Thanks for all of your time & work. “Cultivation to the mind is as necessary as food to the body.” by Marcus Tullius Cicero.
Thanks for another wonderful article. Where else could anyone get that type of information in such an ideal way of writing? I’ve a presentation next week, and I am on the look for such information.
Well I sincerely liked reading it. This information offered by you is very effective for proper planning.
Wow! This can be one particular of the most beneficial blogs We’ve ever arrive across on this subject. Basically Magnificent. I’m also a specialist in this topic therefore I can understand your hard work.
Hey there would you mind sharing which blog platform you’re working with? I’m going to start my own blog soon but I’m having a hard time choosing between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design seems different then most blogs and I’m looking for something unique. P.S My apologies for being off-topic but I had to ask!
I like this weblog very much, Its a really nice post to read and get information. “Acceptance of dissent is the fundamental requirement of a free society.” by Richard Royster.
Regards for helping out, superb information. “Considering how dangerous everything is, nothing is really very frightening.” by Gertrude Stein.
I think this is among the most significant info for me. And i’m glad reading your article. But should remark on some general things, The web site style is great, the articles is really excellent : D. Good job, cheers
I discovered your weblog web site on google and verify a number of of your early posts. Proceed to maintain up the excellent operate. I just extra up your RSS feed to my MSN News Reader. Seeking forward to studying more from you later on!…