
هایپراستار کمپینی با عنوان ((تضمین ارزانترین قیمت)) آغاز نمودهاست. البته ادعای ارزانترین همواره شعار اصلی هایپراستار بوده است ولی در این کمپین که جزییات آن را در جایی اعلام ننموده و مشتریان را برای آگاهی از آن به خود فروشگاه دعوت نموده است ادعا شده است که مصرفکننده با یافتن تخفیف کمتر در جای دیگر دهبرابر مبلغ ریالی تفاوت این دو قیمت جایزه بگیرد.
البته تحقیقات میدانی واصله حاکی از آن است که برای مصرفکنندهای که از بخت خوشش موردی را یافتهباشد نیز کار به این سادگیها هم نیست. البته منصفانه هم که داوری کنیم برای این عرض و طول و این همه مراجعهکننده چارهای هم جز این نیست. اگر مصرفکنندهای باشد که بتواند و حال و انرژی و زمان کافی برای این کار داشته باشد باید دستکم از هر دو فروشگاه فاکتور تهیه کند و با مقایسه دو فاکتور ادعای خود را اثبات و در مقابل وجه دریافت کند. با توجه به جنگرقابتی که تنورش روز به روز داغ و داغتر میشود تفاوت قیمتی حتی در کالای گرانی مثل پوشک را هم بعید است به هزارتومان برساند و از آنجا که فروش کارتنی در قریب به اتفاق فروشگاهها و از جمله این عرضهکننده ممنوع است، با یک حساب سرانگشتی به بیش از چندهزارتومان نمیرسیم و بعید است هیچ مصرفکنندهی خوشبینی را برای چند هزار تومان به تحمل این همه مشقت مجاب کند. این توضیحات نشان میدهد که کمپین از منظر محاسباتی و هزینه-فایده کاملا دقیق و درست و هوشمندانه است. اما مشاهدات و مستندات میدانی کسانی که به راستیآزمایی این طرح پرداختهاند حاکی از آن است که گیر و گورهای فرایندی در این طرح وجود دارد، برای نمونه در فاکتورهای این عرضهکننده رقم آخر بارکد حذف شدهاست و امکان مقایسه عملا وجود ندارد
در نگاه خوشبینانه ایراد فرایندی، مستعد سوبرداشت و در نگاه مقابل میتواند یک تقلب تلقیشود که با شناختی که از برند کارفور داریم بسیار بعید مینماید. کسانی که کارهایی در مقیاس بسیار بزرگ کردهاند به تجربه دریافتهاند که بر خلاف تصور گاهی بدیهیترین چیزها مغفول میماند اما این توضیح، این قصور در پیشبینیهای چنین بدیهی از چهارمین فروشگاه زنجیرهای ایران را به هیچروی پذیرفتنی و توجیه نمیکند و صد البته اینجاست که به خوبی فقدان مشابه موسسات مستقلی که در بیرون از مرزهای این جغرافیا به بررسی و تحلیل ادعاهای مارکتینگی میپردازند احساس میشود.
پیتر دراکر که از او به عنوان پدر علم مدیریت یاد میشود جملهای دارد با این مفهوم که هیچ چیز تاسفبارتز از این نیست که یک کار اشتباه را به بهترین شکل ممکن انجام دهیم!
از این نکات که چشمپوشی شود پرسش فربهتری سربرمیآورد که ماهیت کلی این کمپین را مورد انتقاد قرار میدهد.
در ادبیات خردهفروشی، فروشگاههای زنجیرهای بر اساس دلیل مراجعه مصرفکنندگان به گروههای مختلفی تقسیم میشوند که میتوان دو گروه عمده فروشگاههای هایپری و تخفیفمحور را به نیکی از هم بازشناخت. فروشگاههای نوع اول معمولا در متراژهای هزار تا چندهزار متری توسعه مییابند در حالیکه گروه دوم که در سایزهای صد تا چندصد متری و به صورت محلی بهرهبرداری میشوند. این فضا طبیعتا ظرفیت و تعداد و تنوع اقلام و برندهای گروه کالایی هر یک از این دو گروه عمده را رقم میزند و تعداد اقلام در این دو نوع از فروشگاههای را بین هزار و دویست تا دوازده هزار قلم جابجا میکند. مراجعهکنندگان به گروه اول بیشتر با هدف تجربه جذاب مشاهده تنوع فراوان در یک محل به آن مراجعه میکنند و مراجعهکنندگان گروه دوم، آن را با هدف خریدهای اصلی و رفع مایحتاج روزمره و بهرمندی از تخفیفات خاص انتخاب میکنند. اگر بخواهیم بخشبندی مشتریان را از منظر درآمدی نیز به این تحلیل بیافزاییم به طور اکثری مراجعه به گروه اول مربوط به طبقه متوسط و فراتر است و مراجعه به گروه دوم شامل طبقه متوسط و فروتر میشود. معمولا مراجعه به فروشگاههای هایپری متضمن پیروی از سبکزندگی مدرن و تقلید زندگی طبقه مرفهتر است که کمتر محدودیتی را برای خود قائلند و مراجعه به فروشگاههای تخفیفمحور از آنجا که انگیزه تخفیف را در خود مستور دارد با نوعی ملاحظه مالی همراه است و سبکزندگی اقتصادی یا دستکم محاسبهکردن را در خود دارد. با این توضیحات بازگردیم به تحلیل کمپین تضمین ارزانترین در هایپراستار: همه آنهایی که تجربه خرید هایپری دارند اذعان دارند که ساعتی پس از بازگشت و یا حتی خیلی زودتر همان زمان دریافت فاکتور از خود میپرسند نباید اینقدر میشد!؟ دلیل روشن این خرید غیرمترقبه به ویژگیها و طراحیهای دقیقی است که حتی قبل از ورود، از همان پلههای برقی پارکینگ که مراجعهکنندگان را به محوطه اصلی میرساند آغاز میشود. آن رایحه دلچسب نان، گریبان ناخودآگاه مراجعهکنندگان را چنان میگیرند و با دهها روش دیگر چیدمان و قیمتگذاری و … آنها را چنان تهییج و تحریک میکند که گویا از این خرید احساسی و افسارگسیخته گریز و گزیری نیست و از آنجا که مراجعه به این قبیل فروشگاهها بیشتر در معیت خانواده رخ میدهد بر تجربه ریالی آن میافزاید. تحلیل رفتار مصرفکننده ایرانی بدون درنظر گرفتن نقش و سهم طبقه متوسط قطعا به خطا میرود و راهی به دهی نمیگشاید. این گروه به مانند سهم آنها از جامعه هدف هر دو گروه فروشگاه زنجیرهای، بزرگ و تعیینکننده است. گزارشات سرانه خرید از کاهش توان خرید مصرفکنندگان حکایت دارد. این میتواند به این معنا باشد که بخشی از همین طبقه بزرگ که با محدودیتهای مالی مواجه شدهاند برای پرهیز از تبعات مالی آن، تعمدا از مراجعه به این نوع فروشگاههای پرهیز میکنند. اگر این تحلیل درست باشد فروشگاههای هایپری و بتبع هایپراستار، با دو بخش از مراجعهکننده روبرو هستند: طبقه مرفهی که احتمالا تخفیفات برای آنها انگیزه مراجعه نیست و طبقه متوسطی که این تخفیفات نمیتواند دلیل پرهیز و ترس آنها از مراجعه را مرتفع نماید. حال سووال اینجاست که پس این ادعا قرار است کدام بخش از بازار را هدف بگیرد؟ با موفقیت بیشتر این کمپین یعنی معرفی هایپراستار به عنوان ارزان فروشترین فروشگاهزنجیرهای آیا مزیت رقابتی که قرار است وجه تمایز فروشگاههای هایپری مانند هایپراستار با فروشگاههای تخفیفمحور باشد از میان نمیرود؟ و هرچه این طرح موفقتر باشد این کمپین برای هایپراستار نقض غرض و بیهویتی به ارمغان نمیآورند؟
I simply want to mention I’m very new to blogs and really enjoyed you’re website. Very likely I’m likely to bookmark your blog . You really come with excellent posts. Regards for sharing your blog.
I simply want to mention I’m all new to blogging and site-building and truly liked this web site. Probably I’m planning to bookmark your website . You really have very good article content. Appreciate it for sharing your web-site.
Wow, incredible blog layout! How lengthy have you been blogging for? you made running a blog look easy. The entire glance of your web site is fantastic, let alone the content!
Hi there, just became aware of your blog through Google, and found that it is really informative. I am going to watch out for brussels. I will be grateful if you continue this in future. Numerous people will be benefited from your writing. Cheers!
Real Estate Agent houses for sale selling your home
I really like your writing style, excellent information, thanks for putting up : D.
I have read several good stuff here. Definitely worth bookmarking for revisiting. I surprise how much effort you put to create such a fantastic informative site.
ufabet
Nice blog here! Also your site loads up fast! What web host are you using? Can I get your affiliate link to your host? I wish my website loaded up as quickly as yours lol
Thank you for every one of your labor on this site. Betty take interest in making time for investigations and it’s really easy to understand why. We all notice all relating to the compelling means you make informative information by means of the website and foster participation from some other people on the area and our own simple princess is always discovering a lot of things. Take advantage of the rest of the year. You have been conducting a dazzling job.
Arx Nimbus’ Thrivaca Risk Analytics Platform provides the first financially-relevant Digital Risk Profile for the enterprise, underwriters and brokers. Using a patented algorithm developed in collaboration with leading universities, the DoD and federal regulators, Thrivaca consolidates industry historical analysis, your latest analyses and assessments, proprietary vulnerability scans, audit data and actuarial mathematics to produce a complete and detailed valuation of enterprise-wide digital risk, and the top sources of current carrying cost.
Parties can be challenging to put together. Especially during the Halloween season. So how can you make the perfect party no matter the season or your theme?
marketing visual production companies near me
arts and craft
metal roofings should be the best, they are sturdy and can be replaced easily“
Parties can be challenging to put together. Especially during the Halloween season. So how can you make the perfect party no matter the season or your theme
I have been absent for some time, but now I remember why I used to love this blog. Thank you, I will try and check back more frequently. How frequently you update your website?
바카라사이트 우리카지노 는 최초로 온라인 카지노사이트 를 운영했으며 다양한 더킹카지노 게임 이 가능한 시스템을 도입하여 메이저카지노사이트 를 이용하실수 있습니다. 카지노시티 에서 우리카지노 쿠폰 받고 편안하게 즐기시길 바랍니다.
mushroom
seksi chat, chat, seuraa jokaiselle, panotreffit
There is noticeably a bundle to learn about this. I assume you have made specific nice points in features also.
Tampa video production Tampa marketing
I do not even know how I ended up here, but I thought this post was good. I don’t know who you are but certainly you are going to a famous blogger if you are not already Cheers!
Chat for FREE on CamsPrive and watch HD Live Sex cam shows! 2000+ Models are waiting for You
I am often to blogging and i also truly appreciate your posts. The content has truly peaks my interest. Let me bookmark your blog and keep checking for brand spanking new information.
I’m genuinely loving your theme/design of your website – Gulvafslibning | Kurt Gulvmand . Do you at any time face any web browser compatibility problems… There is a handful of my blog audience do complained about my own site not really operating effectively in Explorer although great within Safari. Are there any suggestions to aid resolve the problem… Kudos Los Angeles Web Design
This is a really good tip particularly to those fresh to the blogosphere. Short but very accurate information… Many thanks for sharing this one. A must read article!
MadcoW makes high end handmade custom leather dog collars with a lifetime warranty.
I do agree with all the ideas you have presented in your post. They’re very convincing and will definitely work. Still, the posts are too short for novices. Could you please extend them a bit from next time? Thanks for the post.
putas,escorts,escort,escorts independientes,escorts capital federal,escorts argentina,escort vip,escorts buenos aires
ilmaiset videot, ilmaiset pornovideot, ilmaiset porno videot, porno video, porno videot
Thanks for these guidelines. One thing I additionally believe is the fact that credit cards presenting a 0 interest rate often attract consumers in zero interest, instant acceptance and easy over-the-internet balance transfers, but beware of the top factor that will probably void that 0 easy neighborhood annual percentage rate as well as throw one out into the very poor house rapid.
Howdy, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of spam remarks? If so how do you protect against it, any plugin or anything you can recommend? I get so much lately it’s driving me insane so any support is very much appreciated.
seksi chat, chat, seuraa jokaiselle, panotreffit
Thanks for your own work on this web page. My mom enjoys participating in investigation and it is easy to understand why. My partner and i learn all of the powerful mode you give rewarding techniques through your blog and as well foster contribution from visitors on the subject plus our own girl is actually starting to learn a whole lot. Enjoy the rest of the new year. You are always carrying out a superb job.
I’ll immediately take hold of your rss feed as I can’t to find your email subscription hyperlink or e-newsletter service. Do you have any? Please let me realize in order that I could subscribe. Thanks.
I have learned many important things as a result of your post. I’d personally also like to mention that there is a situation where you will have a loan and never need a co-signer such as a Federal Student Aid Loan. However, if you are getting that loan through a classic finance company then you need to be ready to have a co-signer ready to assist you to. The lenders may base any decision over a few components but the most important will be your credit ratings. There are some creditors that will furthermore look at your work history and come to a decision based on this but in almost all cases it will hinge on your report.
I precisely wanted to thank you so much yet again. I do not know the things that I would’ve made to happen without those tactics documented by you about that topic. It previously was the frightening circumstance in my position, nevertheless being able to see the specialised technique you solved that made me to weep for joy. Extremely happier for the guidance and even have high hopes you recognize what a powerful job you happen to be carrying out instructing some other people through your blog. Most probably you haven’t met any of us.
ufabet
Undeniably consider that which you said. Your favorite reason seemed to be on the web the easiest thing to remember of. I say to you, I certainly get irked whilst other people consider issues that they just don’t recognise about. You managed to hit the nail upon the highest and defined out the whole thing with no need side-effects , people could take a signal. Will likely be back to get more. Thanks
Get help to stop drinking. Helping women quit drinking alcohol. Coach Mary Wagstaff. Feel better, mind, body and soul. Mindfulness based coaching and alcohol recovery. Yoga for recovery.
I really wanted to send a small message so as to thank you for all the unique recommendations you are giving out at this site. My time intensive internet investigation has at the end been compensated with good knowledge to write about with my friends and classmates. I ‘d say that we readers are truly blessed to exist in a wonderful site with so many awesome individuals with interesting guidelines. I feel pretty happy to have used your web pages and look forward to many more awesome minutes reading here. Thank you once more for all the details.
Get help to stop drinking. Helping women quit drinking alcohol. Coach Mary Wagstaff. Feel better, mind, body and soul. Mindfulness based coaching and alcohol recovery. Yoga for recovery.
whoah this weblog is wonderful i like studying your articles. Stay up the good work! You understand, many individuals are hunting round for this info, you could help them greatly. |
My coder is trying to convince me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using WordPress on numerous websites for about a year and am anxious about switching to another platform. I have heard very good things about blogengine.net. Is there a way I can transfer all my wordpress posts into it? Any kind of help would be really appreciated!
Great blog here! Also your site loads up very fast! What web host are you using? Can I get your affiliate link to your host? I wish my web site loaded up as fast as yours lol
above ground storm shelters for sale near me cheap storm shelter above ground storm shelters in ground storm shelters
Thanks for sharing excellent informations. Your website is so cool. I am impressed by the details that you have on this site. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for extra articles. You, my friend, ROCK! I found just the info I already searched everywhere and just couldn’t come across. What an ideal website.
Wow! This could be one particular of the most beneficial blogs We have ever arrive across on this subject. Actually Fantastic. I am also a specialist in this topic therefore I can understand your hard work.
Hello There. I found your blog using msn. This is an extremely neatly written article. I will be sure to bookmark it and return to learn more of your helpful information. Thank you for the post. I’ll definitely return.
Hi there very nice blog!! Guy .. Beautiful .. Wonderful .. I will bookmark your website and take the feeds additionally…I am happy to search out numerous helpful information here in the post, we want develop more strategies on this regard, thanks for sharing. . . . . .
diy kids craftdiy kids kids craft
you’re truly a good webmaster. The web site loading speed is amazing. It kind of feels that you are doing any distinctive trick. Moreover, The contents are masterpiece. you have performed a excellent activity in this topic!
mushroom
We are Daylight Studio, a boutique photography studio in East London available for hire. We are a creative natural light studio space with decorated French walls, lots of props and furniture and massive windows for great natural light. He have a unique selection of chairs, fabric backgrounds and a sofa for your next natural light photography project. The studio is great for fashion, portrait and commercial photography and if natural light photography studio is not your thing we have a lot of lighting equipment available for you as well and that includes studio strobe lights with various modifiers and LED constant lights for video production. We also have facilities for e-commerce photography. Please see the studio’s gallery here.
Hi, Neat post. There’s a problem together with your website in internet explorer, may check this¡K IE nonetheless is the marketplace leader and a big element of other folks will miss your great writing because of this problem.
Pornos Travestis
Xvideos Travestis
We wanted to create a store where our customers can come to us and tell us their needs so we can help them find exactly what they are looking for.\n\nWe work tirelessly to find top quality products to bring you at a price you can afford
video production Tampa videographer Tampa Video Production Florida Tampa Video product
magnificent post, very informative. I wonder why the other experts of this sector don’t notice this. You must continue your writing. I am confident, you have a great readers’ base already!
Once I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get 4 emails with the same comment. Is there any method you can remove me from that service? Thanks!
Wow! This could be one particular of the most beneficial blogs We have ever arrive across on this subject. Basically Great. I am also an expert in this topic so I can understand your hard work.
I’ve recently started a website, the info you provide on this website has helped me tremendously. Thanks for all of your time & work.
I am now not certain the place you’re getting your info, but great topic. I must spend a while finding out more or working out more. Thanks for great information I used to be looking for this information for my mission.
With havin so much content and articles do you ever run into any problems of plagorism or copyright infringement? My site has a lot of exclusive content I’ve either authored myself or outsourced but it looks like a lot of it is popping it up all over the internet without my permission. Do you know any ways to help stop content from being stolen? I’d certainly appreciate it.
Hello just wanted to give you a quick heads up and let you know a few of the pictures aren’t loading properly. I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same results.
Very well written post. It will be valuable to anyone who utilizes it, including yours truly :). Keep up the good work – i will definitely read more posts.
Its great as your other content : D, thankyou for putting up. “It takes less time to do things right than to explain why you did it wrong.” by Henry Wadsworth Longfellow.
Thanks on your marvelous posting! I genuinely enjoyed reading it, you could be a great author.I will make sure to bookmark your blog and will come back sometime soon. I want to encourage you continue your great job, have a nice holiday weekend!
Great post. I was checking constantly this blog and I’m inspired! Very useful information specially the final part 🙂 I take care of such info much. I used to be looking for this certain information for a long time. Thanks and good luck.
I not to mention my friends ended up checking out the excellent guides found on your web page and then quickly came up with a horrible feeling I had not thanked the web blog owner for those secrets. Those young men were so very interested to read them and now have extremely been enjoying those things. Many thanks for getting so thoughtful as well as for making a choice on such useful subject areas millions of individuals are really desirous to be aware of. My sincere apologies for not expressing appreciation to sooner.
Mr fog Max Mr fog Max PRO Air Bar Disposable Cali Air Disposable
Nice post. I was checking constantly this weblog and I am inspired! Extremely useful info specifically the remaining part 🙂 I handle such information a lot. I was seeking this certain information for a long time. Thanks and best of luck.
Thank you for your own effort on this web site. Debby really loves getting into research and it’s easy to see why. Many of us hear all relating to the lively form you produce simple suggestions through this blog and improve participation from some other people on the content plus our daughter is really discovering a lot of things. Take advantage of the remaining portion of the new year. You’re the one conducting a glorious job.
I appreciate, cause I found exactly what I was looking for. You have ended my four day long hunt! God Bless you man. Have a nice day. Bye
I do believe all the concepts you have introduced for your post. They are very convincing and can definitely work. Still, the posts are very quick for beginners. Could you please extend them a little from subsequent time? Thank you for the post.
I simply couldn’t depart your website before suggesting that I really enjoyed the standard information a person provide in your visitors? Is going to be again steadily to inspect new posts
Social networking for NDT technicians
Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! By the way, how could we communicate?
OFWMONEY -Growth Tactics
I have recently started a web site, the information you provide on this web site has helped me greatly. Thank you for all of your time & work.
Do you have a spam problem on this blog; I also am a blogger, and I was wanting to know your situation; many of us have created some nice methods and we are looking to swap methods with other folks, why not shoot me an email if interested.
As I website possessor I believe the content matter here is rattling fantastic , appreciate it for your efforts. You should keep it up forever! Good Luck.
Hmm is anyone else encountering problems with the pictures on this blog loading? I’m trying to figure out if its a problem on my end or if it’s the blog. Any suggestions would be greatly appreciated.
What i don’t understood is if truth be told how you are no longer actually a lot more smartly-appreciated than you may be right now. You’re so intelligent. You realize therefore considerably relating to this matter, made me in my view consider it from a lot of varied angles. Its like men and women aren’t fascinated until it’s something to do with Woman gaga! Your individual stuffs outstanding. All the time care for it up!
Excellent goods from you, man. I’ve understand your stuff previous to and you’re just too magnificent. I really like what you’ve acquired here, certainly like what you are saying and the way in which you say it. You make it enjoyable and you still take care of to keep it wise. I can not wait to read much more from you. This is actually a wonderful site.
Hello.This post was extremely interesting, especially because I was looking for thoughts on this matter last Tuesday.