*((شرکت آلمانی هنکل، شرکت بهداد شیمی (تاژ) را ١۵٠ میلیون یورو خرید. ٢١ اردیبهشت ٩۵))
*((به دنبال تشدید مشکلات تولید در اولین کارخانه تولید لوزام خانگی کشور، ارج رسماً از هفته گذشته تعطیل تا پایان عمر نشانک ۸۰ ساله ایرانی رقم بخورد. ٢١ خرداد ٩۵))
*((شرکت پی اند جی با برند پمپرز دوباره به ایران بازگشت. ٢۴ تیر ٩۵ ))
*((فروش آیفون در ایران ممنوع گردید. ٢٨ تیر ٩۵))
سووال تکراری و بی پاسخ این است:
ما یا باید تز بازار آزاد و منافع آن که می تواند استفاده از کالاهای روزجهان باشد را بپذیریم یا به آنتی تز بازار کنترل شده که بر قناعت به داشته های وطنی استوار شده، تمکین کنیم یا سنتزی میان این دو بیابیم. دو سوی این تصمیم از مصادیق أمور جدلی الطرفین اند. به این معنا که استدلالها له یا علیه هر دو تئوری هم زورند. کافی است منصفانه و جدای از منافع صنفی خود به عرائض طرفین گوش دهیم تا در دام طرفداری از هیچ سوی درنغلطیم.
طرفداران آزادی بازار مثلاً به تبعات انحصار بازار خودرو که مشتری را به انتخاب خودروی بی کیفیت و بدون ایمنی آنهم با قیمتی ظالمانه مجبور می کند، می پردازند. گروه مقابل با اشاره به سیاست دامپینگ خارجیها، توضیح می دهند که به واسطه برتری نرخ برابری واحد پولی، آنها به راحتی بر رقبای بومی پیروز می شوند و بعد از ایجاد انحصار، به همان اندازه منفعت جویی می کنند. مدافعان بازار آزاد معتقدند که شرکتهای معتبر خارجی با راه اندازی کارخانه در داخل، مهمترین انتقادات مخالفان دائر بر بیکاری را مرتفع خواهند نمود و از طرفی پیامدهایی چون انتقال دانش و تکنولوژی روز و بومی سازی را نیز دربرخواهد داشت، اما منتقدان، اشتغال در بنگاهی که سطوح مدیریتی آن به غیر ایرانیان تعلق دارد را نمی پسندند و معتقدند مثل آخرین تکنولوژیهای خطوط تولیدی که هیچگاه در اختیار خریداران ایرانی قرار نمی گیرد، انتقال دانش فریبی بیش نیست …
از جدال بی پایان این دو گروه که بسی بیش از اینهاست چو بگذریم، به شواهدی می رسیم دال بر اینکه سالهاست قریب به اتفاق کشورهای قدرتمندتر از رقابت با یکدیگر و لشکرکشی و اشغال کشورهای دیگر و استثمار منافع آنها به شکل مستقیم دست برداشته اند. (قبلا در این یادداشت با عنوان مارکتینگ، شیوه نوین کشورگشایی این رای را تشریح کردم.) آنها پس از توافق بر سر چگونگی تقسیم جهان میان خود، با یکدیگر متحد شده و شرکتهای بین المللی مشترک المنافع تأسیس کرده و با استفاده از قدرت رسانه ای بلامنازع خود، هویتهای بزرگنمایی شده برندهای خود را در اذهان جامعه هدف خود فرو نمودند. آمار و ارقام عجیب و غریب گردش مالی این غولهای تجاری که گاهی از درآمد ناخالص کشورها نیز بیشتر است، نمایانگر میزان موفقیت این نوع جدید استثمار است.
از این سوی، به زعم من مانند بسیاری از میراث های فرهنگی که روزگاری بسیار دور، مِلک طِلق کسی بود اما امروز دیگر به همه ایرانیان تعلق دارد، برندهای ایرانی، خصوصاً آنهایی که سن و قدمتی دارند نیز فراتر از یک دارایی نامشهود هستند که به یک یا چند شخصیت حقیقی یا حقوقی تعلق دارند.
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